How To Beat Your Competition

… or how to use the thing you’re most tired of seeing to wrack up more sales than your less compassionate competitors.

Good grief, it still manages to amaze me how a marketer will post on a public forum that he or she knows is public something that reveals how little they care about the people who pay them money.

Imagine this:

You’re a marketer, trying to make money online by selling others information products or services that will help them in their own online money-making endeavors.

You’re doing pretty well. After a year or so, your customers are supporting you. You’re able to quit your job, and live off the money you make online. Congratulations! You’ve managed to do something many, many people have not yet learned to do.

Then one grey morning you log into the popular money-making forum where you got your start, and someone has posted that they’re facing an unexpected major financial setback, and needs some help in the form of advice to get the needed cash together as quickly as possible.

Do you:

a. commisserate with your fellow marketer and assist as best you can, or…

b. bite the hand that feeds you by complaining publicly how you’re tired of hearing about other people’s problems?

I don’t know about the rest of you, but I choose “a” every time. But the number of people who choose “b” never fails to amaze me.

Come on, folks, where is your compassion? Where is your sense of realization? Don’t you know what goes around comes around? It does.

Call it karma, law of attraction, reaping what you sow…doesn’t matter the name you give it, the fact is you’re gonna get back exactly what you give out.

Do you really want to screw your business by pretty much telling what could be your potential future customers to go away and tell it to someone who gives a flip because you clearly don’t?

Here’s a little tip for those of you who choose “b”…

Don’t know if you’re aware of it or not, but hurting someone’s feelings, especially when they’re already feeling down (kicking them while they’re down, yes) is the exact strategy to use to ensure your potential customers never buy from you again. Ever.

But you know what?

Those same folks, when the tide turns and they are able to spend money instead of needing to find money to turn their current problems around WILL spend money to buy the products of those people who were kind enough to help out during their time of crisis – even if that person only helped in a small way.

They will spend money with kind people just because the kind person was there for them.

The kind person helped them when they were down, and people remember this sort of thing for a long, long, long time. Same as they remember the prick who whined about having to see “another one of those threads.”

So think about this the next time – hopefully before you post in a public forum about how sick you are of seeing your potential customers pain, their needs.

Why?

Because this is your opportunity, many times your only opportunity, to become someone this potential customer is loyal to. A fan of. Someone they love, and buy from over and over again.

written by Tina Adams

Tags: beat your competition, Tina Adams
Posted under: Internet Marketing