As bad as I hate to say it, I’m getting disgusted with some of the stuff some of those big, fancy-pants marketing gurus are saying to their potential customers.

Seems to me the “gurus” ought to know better than to disrespect the very folks who are supporting their being able to have swanky mansions and fast cars, but I suppose I’m guilty of giving them more credit than is their due.

I mean, when they out and plainly say you should outsource your customer service, that it’s “not worth your time,” something’s wrong. Right?

I have nothing against outsourcing. I get paid by outsourcers. But I do have a bone or two to pick with people who are too busy preening in their own press to see things like the nose on their face when they’re in front of a mirror.

I mean, come on. Every businessperson KNOWS they would be nowhere – fast – if it weren’t for their customers’ support, right?

So … why would you want to hand off supporting your customers in return?

Is it okay for your customer to scratch your back, but too “menial” to contemplate giving your customer’s itchy spots a little rub in return? Sheesh.

Yes, I also understand it isn’t always possible to handle “every” customer support issue yourself, and I do agree it is plausible to hire others to handle customer support issues on your behalf, so don’t get all up in arms with me about this.

No, my gripe is with a certain well-to-do marketer saying customer service isn’t worth your time. It just ticked me off.

Maybe I am over-reacting. Maybe I’m being silly. But I’ll tell you what else I’m being, and that is extremely picky with where I spend my money — and you can bet your butt it won’t be on this guru’s products.

Why? Because I’ve followed him for some time online. I’ve watched his videos, read his posts on forums and on his blog, and I’ve listened to both what he says and what he isn’t saying, and I find I am not inspired (based on what I’ve learned of him through his own words) to spend my money with this person. Not knowingly anyway.

Yeah, this is a rant post, but there’s also a lesson here: be very aware your potential customers ARE paying attention to you — to what you’re saying, and what you’re “doing,” and they are making decisions about you and your products based on what they know of you from those interactions.

Whether you know it or not…