Don’t Offer A Membership-Type Arrangement…
…Because People Tend To Quit! I don’t think I’ve ever heard a sillier bit of advice — and in a marketing forum, no less! So, let me see if I’ve got this right: since “some” people will drop out of my program around the third, sixth, and ninth month, I shouldn’t accept their first three months membership payment, or their first six, or first nine? Hmmm. Suppose I’m offering a membership where the fees are $27 a month…. If you [...]
May 4th, 2010 by Tina 





