Don’t Offer A Membership-Type Arrangement…

…Because People Tend To Quit! I don’t think I’ve ever heard a sillier bit of advice — and in a marketing forum, no less! So, let me see if I’ve got this right: since “some” people will drop out of my program around the third, sixth, and ninth month, I shouldn’t accept their first three months membership payment, or their first six, or first nine? Hmmm. Suppose I’m offering a membership where the fees are $27 a month…. If you [...]

Don't Offer A Membership-Type Arrangement...

Project Mom: A Noble Idea

Who wouldn’t love a son who arranged for their mom to receive Clickbank checks without lifting a finger? Well, that’s exactly what the “Bum Marketing” guy – Mr. Travis Sago (and his wife Jeannie) are going to do…and they’re letting anyone who is interested follow along as they go through the process. You can watch exactly how Travis and Jeannie set things up, then you can do what they do for yourself or for your own parental, or sibling, or [...]

Project Mom: A Noble Idea

What’s In The Playlist?

Tonight I’m in a bit of a “romancey, writerly mood,” so I am listening to ENYA’s Only Time to take my thoughts back to a period of time in which I have never been but can vividly imagine when the melody is right. I’m listening to MOTLEY CRUE’s Too Young To Fall In Love for a bit of action-driven inspiration. WITHIN TEMPTATION’s Say My Name is in the list as well, for drift-back (like Enya above). It helps me invision setting and [...]

What's In The Playlist?

How To Succeed In Business – Business Success Tips

“Oh, heavens to Mercatroid,” as my mom would say. You want ME to discuss business success? Great. Um… Copy. Paste in previous “How To Succeed” articles. Okay, so I’m being a bit silly here, but that’s okay. The thing is, the more of these success articles I write, the more tickled I get because it seems I am more or less repeating myself. And no, I’m not mentioning this here so you will think I have nothing new to write [...]

How To Succeed In Business - Business Success Tips

How To Succeed In Leading Others (How To Succeed As A Leader)

So…you want to be a leader, huh? Well guess what? If you live in an area where folks younger than you are living, you’re already in a leadership position. How are you handling it? Doing well? Don’t believe me? It’s true. Check this out: In your area, everyone younger than you are already watching you, watching how you live your life, how you act and react to the situations you come up against – and they are using you for [...]

How To Succeed In Leading Others (How To Succeed As A Leader)