Ever notice how, unless we’re specifically looking to buy something, we hate it when somebody tries to get us to buy something?
Many times I’ve heard marketers complain about getting emails from other marketers, whose lists they asked to be on, send them an email with a sales pitch inside.
You too? <nod> I know the feeling … and I know the workaround for savvy marketers.
(**Warning** Blatant pitch ahead. Watch for it…)
What is this workaround? Simple. Stop pitching your list. Well, stop making it look like you’re pitching them anyway. Instead, just send an email recommending what you think is cool, and get on back to your business.
If you’ve been attending to your list like you should, you’ll still make money, even without the “big pitch.”
Impossible?
Hmmm.
Somebody better alert Frank Kern, then, because he don’t know it. He recommends stuff to the people on his list and makes boatloads of sales – but he don’t pitch a lot. Just points you to cool things you can use, and goes on about his business.
There’s a giant, big secret in what I’ve said above, but chances are you aren’t gonna get it just from reading this blog post. I mean, folks are doing this all around you every day and it’s still pretty hard to see unless someone ups and points a finger at it for ya.
(We’re getting close to the pitch, can you tell?)
Anyway, the point of this post is that people rarely enjoy being sold to, but they love, love, love to buy. The trick is to make like a magician and become somebody else when you’re emailing to recommend something to your list.
(Here’s the pitch! Catch it! Yeah!)
For the specific “hocus pocus” magic words (note: sarcasm) you need to use to transform yourself to a lovable, non-irritating, non-pitchfest-loving marketer and your readers to buyers, check out my guide, “Preselling For Profit: How To Sell Without Appearing To Sell.”
And while you’re over there on that page, go ahead and enter your name and email address at the top of the page. Why? Cause I’m sending out something cool to my list in a couple of weeks, and if you ain’t on the list, you won’t get it. I’d hate for you to miss out.
written by Tina Adams